Photography is one of the most powerful tools for promoting a business or service or even a freelance career. Every business owner uses photos in some aspect of their marketing, whether it’s brochures or print ads or even television commercials.
One overlooked aspect of visual marketing is the effect that large, cheap canvas prints showing your products or services can have in your place of business. This is especially true of a spa – spas are places that live or die on the atmosphere they exude. People come to relax to and to pamper themselves, and if they don’t get the right vibe from the moment they walk into your reception area, they’re going to turn around and find someplace else.
Combining the Senses
There are several aspects to creating the right atmosphere for your spa, and the best strategy is to use all of the senses. Lighting is key – it should be soft and diffuse. Colours on the walls and furniture should be muted and neutral. There should be some sound in the air – music or nature sounds – but it shouldn’t be too loud or too intrusive, it should melt into the ear and be understated.
Sometimes setting the right mood also includes showing your potential customers the delights that await them, and large-scale, cheap canvas prints can be just the ticket. You’ve relaxed them as they walk in, and as they wait for their appointment or as they inspect your establishment to make a decision, beautiful shots of what you’re offering can be a key closing move.
Spa Services as Cheap Canvas Prints
Using photos in your reception area and throughout your spa to set and support the right mood requires two basic strategies:
Services. The majority of your prints should show abstract versions of the services you offer. The photos need to present idealised versions of these services – close ups of gentle hands on skin, massaging, vibrant, colourful beauty treatments that sizzle on the wall and look relaxing. The keys? Get in close, choose the most colourful accessories (the classic cucumber on the eyes is a great look).
Abstracts. The second key to setting a mood are the symbols of a relaxing spa day. Think artistic shots of hot stones, fluffy white towels, beautifully manicured toes. These should be sprinkled throughout the space, subtly reminding everyone of the wonderful moments of peace and self-love that await.
Finally, you can also use prints to suggest ideas to your customers. Shots of laughing bridal parties, mothers and daughters having a moment together, or other package deals can inspire folks to use your services in ways they hadn’t thought of.
