Running a small business is often a life filled with Big Envy. You know what it is: You walk into your local Big Store and you see all the advertising, the displays, the big photos, and you wish you could have something similar in your tiny little shop. But you think it must be too expensive for your modest marketing budget, so you just sigh and walk on.
Yes, if you tried to replicate what’s in the big stores you’d probably end up in an uncomfortable budget situation, but if you leverage the power of creating canvas prints online you can actually get a similar impact in your small business space – for very little money, too.
A Matter of Scale
First, consider this: If you could afford the displays and photos used in those cavernous warehouse stores, it wouldn’t work. It would be wasted money. Because those displays are too large and too overwhelming for a modest shop on a busy street. Scale matters; if your customers feel hit over the head with your marketing the moment they walk in the door, they’re going to back out and likely never return. So no matter your budget, scale back from those large scale tactics.
Product Photos and Canvas Prints Online
On the other hand, there are three very good reasons why you can – and should – replicate the basic concept of those displays in your store, using canvas prints online and some good-quality photos of your products:
- Cost. Getting these photos processed online is very inexpensive – well within even the most modest of marketing budgets. Depending on how often you need to change them out, they could well be on the low end of your line items.
- Impact. Large-scale photos on your walls or hung from the ceiling will wow people as they walk in, and can be used to guide folks to the products they’re looking for.
- Reusability. You can rotate the images and re-use them over and over again – ideal for seasonal items that are added and removed from shelves regularly.
- Simplicity. Taking great product shots requires a ‘whitebox’ which can be just a few pieces of white art board taped together, a good light, and a high-quality camera or smart phone.
A little imagination, and you’ll have high-impact photos throughout the space that drive sales and excite your customers – all without breaking the bank or ruining your space by trying to be just like the big stores. And when you’ve got your product photos ready, click here and we’ll turn them into compelling marketing for your store.
