Taking photos of products for sale and turning them into high-quality, high-impact pieces of art via canvas printing is an increasingly popular marketing technique being used by businesses both large and small. While product photos are as old an idea as the camera itself, taking your products and turning them into beautiful pieces of art in your shop or offices elevates them beyond simply informative. Beauty is always a compelling marketing technique.
Product photography is a specialised art form, however. Even if you’re very experienced and successful taking photos for personal use – even as art on your walls – you’ll find that product photography, especially when destined for canvas, is a whole different breed of photography. Here are some things you need to consider before you put your products on the walls as art.
Product Canvas Printing: Quality Matters
When your photos of a product hit your walls, they will be large and impressive. Their size and scale, in fact, means that every single defect in your lighting, composition, or the product itself will be very clear, very obvious, and very much not at all the effect you were hoping to achieve.
It’s vital that you ensure your product photos are as close to perfect as possible. They need to be clear, well-lit, and show your products to be as attractive and new as possible. This starts with your choice of the physical object: Be very picky with your inventory. Remember, even minor defects in your products will be very, very obvious when they are blown up on your walls.
Mind the Details
When you take a photo and run it through a canvas printing process, you’re probably enlarging it quite a bit. That means that not only do you need to take the original photo at a very high level of quality to begin with (because enlarged photos tend to distort and blur unless they’re high quality to begin with), but you also need to consider the background.
Professional-looking product photos usually have blank or white backgrounds for a good reason: It allows customers to focus on the product, not some distracting detail in the background. Background “noise” also tends to look amateurish, like you’re putting your products up for bid on eBay, not offering a quality product for sale.
Consider a Pro
Your business is important, and it takes money to make money: When considering product photos to turn into impressive canvas to hang in your business or office, consider investing in a photographer who knows about product photos in the first place. You’ll get high-quality photos that are perfect for use to sell or market your goods, and they’ll transfer to the walls in spectacular fashion.
Whatever route you take to get them, once you have crisp, professional-level photos of your products, click here and we’d be delighted to turn them into high-quality art that will inspire a lot of interest from potential customers.
